Customers are assets

Your current customers are your assets - assets are generally long term, so are your customers.

• You need a database of all your customers, their details, what they spend, what they buy, when did you last communicate to them, what have you sent them and if you have their birthday then what about sending them a free gift or a voucher at this special time.
• Simple CRM (customer relationship management) systems are low cost and easy to use, bringing out the best of how you manage your customer.
• Who are your prospects? Set clear customer targets.
• What about your suspects? Understand where your next prospect is coming from.
• You need to understand the laws of data protection. Today you simply can not just send people mailers, emails or even call them. They need to opt into your communications method and give them the easy option to opt out!
• You need to manage their data according to the Information Commissioners Office.

TWO can help you segment your customers which will help you approach your customers as identifiable groups in order to boost your sales.  It helps you split your market into categories covering age, gender, lifestyle and attitudes or size, geographical and industry type.

Retain your customers - it is cheaper to retain and develop existing customers than it is to acquire new ones.

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