How much do I spend?
How much should I spend on marketing depend on what your goals are. New products or new identity is different to new customers!
What are you prepared to pay for new customers?
This is a big question that many can not find a answer for. But these questions will help you find the answer.
- What is my average customer order today? or what would I like it to be?
- How many times in the year will they spend money?
- How many other people would they recommend?
- How long will I retain them as a customer for?
- What is the lifetime value of the customer
- What percentage am I prepared to give of my new customers first years sales?
- What is my target for the number of new customers?
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