Hermes re-branding

The Client:
Hermes re-branding

The Project:
Re-branding from Parcelnet to Hermes

The Brief:

Parcelnet the UK’s largest home delivery courier company needed to re-brand to Hermes. TWO Marketing were appointed the lead agency to drive the re-brand project forward and to promote the communications to all stakeholders.

The Solution:

A full plan was designed to cover all the areas of the re-brand which included, people, facilities, communications and customers. TWO Marketing then designed, printed the following to ensure the re-brand was a success:

A number of advertising concepts were designed and campaigns were delivered in the main retail and distribution trade press. Graphic Design and Media Placement

·        A number of digital campaigns were launched with various banner sizes and landing pages. Graphic Design and Media Placement

·        All 7500 couriers were given leaflets explaining the change which were delivered with all collections and deliveries over a period of 4 weeks. In total 9 million leaflets were distributed. Graphic Design and Print Management

·        Sports perimeter advertising was implemented on the West Indies cricket tour and Rugby Super League. Graphic Design and Media Placement

·        All employees were given a welcome box containing Hermes branded items (pens, note blocks, lanyards, lapel badges, mugs and sweets) Graphic Design, Print Management, Supplier Management and Distribution Planning

·         In addition to the staff who attended a briefing presentation, each received a letter, brochure and scratch cards. 30 winners attended a Hermes prize draw lunch, where they will won varying amounts of retail shopping vouchers. Graphic Design, Print Management, Supplier Management

·        An employee brochure was produced detailing all the information on the re-brand, A2 posters and pull up banners were produced to enforce the message at each location .   Graphic Design, Print Management

·         Bunting an balloons were also used to display the brand in all sites. Graphic Design, Print Management, Supplier Management

·        A mini website was developed.  This was for all staff to fully understand what, how, why and when. Web Design and Hosting

·         Two designs of offices pictures, framed in black aluminium frames with white mounts were produced for Internal communications. Graphic Design, Print Management

·        The Parcelnet website was re-branded to Hermes . In addition, client tracking and the client labelling applications were also been rebranded. Web Design