Parcelnet / Hermes
The Client:
Parcelnet / Hermes
The Project:
Brand awareness advertising campaign.
The Brief:
Create a brand awareness ad campaign to communicate that Parcelnet is now Hermes.
The Solution:
A gradual transition was implemented in 2008 with the introduction of a joint Parcelnet/Hermes logo. The brand awareness ads incorporated this logo together with the successful straplines used in the "Smiles" campaign for Parcelnet. Additional support was provided with endorsements from Next Directory and Mika Hakkinen.
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