Parcelnet

The Client:
Parcelnet

The Project:
Support material for exhibition stand at Courier/Expo Show, Excel and ad ...

The Brief:

Using the theme created in the "Smiles" advertising campaign create a range of support literature.

The Solution:

Focussing on the end user rather than the products/services offered by Parcelnet produce a range of support literature. Copy was written with the images of happy, smiling people in mind with an emphasis on the benefits to the customer. The result was lifestyle based literature looking very different to the competition. A theme that was to follow in a bespoke exhibition stand.