Public Relations

We work to obtain free publicity for our clients. Traditionally, that's done by sending press releases to journalists containing the information needed to write a positive story about the client. Newspapers, radio and TV stations (especially local ones) are always looking for fresh story ideas, particularly those with a "human interest" angle.
 
Our PR professionals will craft press releases resembling a compelling news story, making it clear why your product, service or personal history is important. The goal is to fulfill the journalist's requirement for news while enhancing your image in the public eye.

TWO Marketing works with PR professionals who spend a lot of time cultivating relationships with journalists and other members of the mass media including different types of trade press editorial teams. We have very strong relationships in the Retail and distribution sectors.

TWO Marketing can also support your public relations with the creation of a press or media kit. A journalist might request a press kit as a follow-up to a press release. The press kit contains everything the journalist needs to understand who the client is and what the client does. That would normally include:

• Executive profiles
• Quick facts about your organisation, such as the company history
• Photographs of people or products
• Detailed product or service descriptions
• Recent press releases
• Business card of PR representative

People who work in PR are regarded as experts in media relations. We can train employees on how to effectively communicate with the media, particularly during print or TV interviews.

Here's some free interview advice:

• Be prepared with a few simple, key messages.
• Think like a reporter; prepare answers for questions that are likely to arise.
• Use the "blocking and bridging" technique to steer answers in the right direction. For example, use the phrases: "Now that's an interesting question…" followed by "what's important to remember is…" or "the real issue today is…".
• Never lie to a reporter or say "no comment." Better to say you're "carefully reviewing" all the facts.
• For TV interviews, look comfortable and feel conversational, but never mistake an interview for a conversation.

TWO Marketing can also manage crises for you – we can create a crisis management plan to respond quickly and proactively when a potentially damaging story is breaking.