How to Turn Online Browsers Into Real Enquiries

TL;DR: Getting views but not leads? It’s not about more traffic. It’s about making it ridiculously easy for people to take action. This blog gives you the simple fixes that turn browsers into buyers.

Let’s be honest. You don’t need more people clicking around your website.

You need more of them picking up the phone or filling in your enquiry form.

If you’re getting traffic but no enquiries, the problem isn’t your skill, your work or even your pricing. It’s what your visitors see (or don’t see) when they land on your site or profile.

Here’s how to fix it. Quickly and simply.

1. Be crystal clear: what you do and where

Sounds obvious. But a shocking number of trades websites and social bios still don’t say what they actually do. Or where they do it.

Within two seconds of landing on your page, a visitor should know:

• What service you offer

• What area you cover

• Who it’s for

Quick examples:

• Gas Safe Heating Engineer in Grimsby

• Kitchen & Bathroom Fitter across Cleethorpes and North East Lincs

• Domestic Electrician serving Hull and East Yorkshire

No fluff. No waffle. No guessing.

Need help getting visible in your area? Read How to Get Found Online.

2. Give them one job to do next

When someone’s interested, don’t make them work for it.

You need one clear call to action. Not five. Not a full menu. Just one.

For example:

• Call now

• Get a free quote

• Request a callback

• Check availability

Put it high on the page. Repeat it at the bottom. Don’t bury it in a contact page no one clicks.

3. Use real photos. Real proof. Real you.

People trust people. Not polished stock images.

The fastest way to build trust online? Show your face. Show your work. Show what it’s like to work with you.

Use:

• Before and after shots

• Photos of jobs in progress

• Customer reviews

• A selfie in your branded gear

• A screenshot of a WhatsApp message from a happy client

Need help collecting reviews? Read Get More Google Reviews.

4. Don’t let leads go cold

Let’s say someone does get in touch. What happens next?

If it takes you three days to reply, they’re gone.

Set up simple follow-ups:

• An auto-reply on your enquiry form

• A WhatsApp template for “Thanks – I’ll be in touch shortly”

• A system to remind you to call them back (or better still, someone who does it for you)

Your lead is hottest the minute they click send. Don’t waste it.

Need more leads in the first place? Check out Get More Quality Leads.

5. Test it like a customer

Want to see how your marketing is really working?

Do this:

• Google your service and area

• Click your own website or profile

• Try to find out what you do, where you are and how to get in touch. Pretend you’re a new customer.

If it’s confusing or slow, fix it. Today.

Not sure where you’re showing up? Start with our Get Found on Google blog.

Final Word

You don’t need more likes. You don’t need to rank number one.You need a clear, trustworthy online presence that makes it easy for the right people to get in touch.

That’s it. That’s the whole game.

If you want help turning browsers into buyers, let’s chat.This is what we do — for trades, property and home services businesses ready to grow.

👉 Get in touch if you want support growing your business.