top of page
Untitled (500 x 250 px).png

The Ultimate Marketing Guide for Trades & Property Services

If you work in trades, property or home improvement, you’ve probably heard that you need to "do more marketing"


But what does that actually mean?


Marketing today isn’t just about a flyer in the chippy or sticking your number on the van. It’s about getting found online, standing out from the competition and giving people a reason to trust you before they ever pick up the phone.


If you’d rather skip the guesswork, see how our marketing services for trades and property businesses can help.






Smartphone with a green megaphone and social media icons on a yellow background. Text: “Get Found, Noticed and Chosen.”

So here's our (quick to read ) Ultimate guide for you Let’s break it all down.


🔍 Step 1: Get Found Online (Local SEO Basics)

When someone searches "plumber near me" or "builder in Grimsby", your business should show up and not be buried on page four of Google.


Here’s what to focus on:

1. Set up and optimise your Google Business Profile

Add your services, locations, opening hours and photos. Ask for reviews regularly.

✅ Use our free Review Request Tool to ask for reviews without the awkwardness — just copy, paste and send.


2. Get listed in local directories

Start with the big ones: Yell, Thomson Local, TrustATrader. Then look for industry-specific ones. Like our very own network The Property Services Network - currently only in North East Lincolnshire but rolling out in an area near you very soon.


3. Use location keywords on your website

If you’re a joiner in Lincoln, say so on your homepage and service pages. Simple but powerful.'


If you haven’t sorted your profile yet, start here with our quick Google Business Profile guide.


🎯 Step 2: Show People Why They Should Pick You

Marketing is about trust. People want to know who they’re inviting into their home or site.


Here’s how to build that trust:

  • Photos of your work – before and after shots work well

  • Clear services list – don’t make people guess what you do

  • Team or solo pics – faces build trust

  • Customer reviews – make these easy to find

Bonus tip: A short intro video on your website can do wonders.


📱 Step 3: Use Social Media Without It Taking Over Your Life

Social media works best when it shows the human side of your business.


What to post:

  • Jobs completed

  • Behind the scenes (tools, vans, banter)

  • Tips or advice (how to bleed a radiator, what to look for in a good roofer)

Keep it manageable:

  • Pick 1 or 2 platforms (Facebook and Instagram work well)

  • Use a scheduling tool like Buffer or Meta Business Suite

  • Batch your content, plan a few posts in one go


💡 Step 4: Don’t Just Wait for Referrals - Generate Leads

Word of mouth is brilliant, but it’s unpredictable.


Want a steady stream of enquiries? Try this:

  • Have a contact form on your website, and make sure it works on mobile

  • Use a lead magnet – a free guide, quote calculator or checklist in exchange for their email

  • Follow up – don’t let leads go cold

You can also test Facebook or Google Ads, but make sure they go to a proper landing page, not just your homepage.


🛠️ Step 5: Use Tools That Make Life Easier

You don’t need to be a tech wizard, but a few tools can save you hours and make you look more professional.

  • Google Business Profile – essential for local visibility

  • Canva – easy graphics for social and web

  • WhatsApp Business – auto-replies and quick updates

  • Trello or Jobber – job tracking, quotes, reminders


👣 Step 6: Stay Consistent

Marketing isn’t a one-time job. It’s a habit.

  • Update your website regularly

  • Post weekly on socials

  • Keep asking for reviews

  • Review what’s working every couple of months

The businesses that win are the ones that keep showing up.


🔁 TL;DR (Too Long Didn’t Read)

  • Set up your Google Business Profile and get reviews

  • Show your work, your face and your trust signals

  • Use social media to build connections, not just advertise

  • Create a website that turns visitors into leads

  • Use tools that make marketing easier

  • Stay consistent, even when you’re busy


For honest support, no-nonsense advice and help that actually works, TWO.Marketing is here for you.


We get trades, property and home improvement, because that’s where we come from.


Need help putting any of this into action? Just get in touch with us here and we'll help you make it happen.


Comments

bottom of page