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What Is Social SEO and Why It Matters?

Are you ready to boost your online presence and attract more customers? Today, we're diving into the exciting world of Social SEO and why it's a game-changer for your business!

In today's digital age, having a strong online presence as a property, home or gardening business, is crucial for your businesses to thrive.

Search Engine Optimisation (SEO) has long been recognised as an essential practice to improve a website's visibility on search engines. However, with the rise of social media platforms, a new concept called social SEO has emerged.

So, what exactly is social SEO, and why does it matter to me?

In this article we'll look at...

  • What Is Social SEO

  • The Platforms

  • Keywords

  • Trending Features

  • Why Social SEO Matters

Female holding an iPad with the text 'Social Media' on screen and three icons showing thirty three connections, twenty eight likes and six comments

Let's dive in and explore the significance of social SEO in today's online world and how it affects the marketing of your Property Services or Home Improvement business.

What Is Social SEO

Put simply social SEO is the process of optimising your social media profiles, content, and interactions to improve your visibility and search engine rankings, which means helping you stand out and get found and noticed for the things you do.

Just like the SEO we've always talked about, drives traffic to your website, social SEO involves using the same principles in social media to drive traffic you your social platforms, to raise your brand awareness and engage with your target audience effectively.

By incorporating social media into your SEO strategy, you can enhance your overall online presence and reach a wider audience.

Different Platforms, Different Approaches

Each social media platform has its own unique characteristics, user base, and content formats. Therefore, it's essential to understand how social SEO strategies differ across different platforms to maximise their effectiveness and how to use trends to boost the power of your local marketing presence.


  • Facebook remains the largest social media platform with billions of active users.

  • To optimise your Facebook presence, focus on creating engaging content, using relevant keywords in your posts, and leveraging Facebook groups to connect with your target audience.


  • Twitter is known for its fast-paced and concise nature.

  • To improve your social SEO on Twitter, use relevant hashtags, engage with influencers, and share valuable content that resonates with your audience.


  • As a visually-driven platform, Instagram provides an excellent opportunity to showcase your brand through captivating images and videos.

  • Use relevant hashtags, engaging captions and collaborate with influencers to boost your social SEO on Instagram.

  • Using trending music in your videos increases the chances of your content appearing in music-related searches and recommendations.

  • By leveraging popular songs and sounds used in reels, you can tap into existing trends and capture the attention of a wider audience.


Instagram Top Tip❗️

  • To find trending sounds and music look for the arrow...

Look for the arrow alongside the sound/music title , this indicates a trending sound. Click on itto see next screen... the number next to the tune describes how many times it's been used. Ideally it wants to be between one thousand and one hundred thousand.


  • LinkedIn is a professional networking platform that caters to a B2B audience.

  • To optimise your presence on LinkedIn, focus on creating informative articles, engaging in industry discussions, and building connections with relevant professionals.


  • TikTok has quickly risen to become one of the most popular social media platforms, known for its short-form videos and engaging content.

  • To optimise your social SEO on TikTok, utilise trending sounds and music as well as relevant hashtags and like other platforms creating engaging, unique content and engaging with the TikTok community are both essential elements of optimising your effectiveness.

Keyword Relevance in Social SEO

Keywords play a crucial role in traditional SEO and they are equally important in social SEO.

By incorporating relevant keywords into your social media profiles, posts, and hashtags, you can increase your visibility in search engine results.

When selecting keywords for social media, consider the language and terms your target audience is likely to use. Research popular industry-related keywords and incorporate them naturally into your content.

Remember to avoid keyword stuffing, as it can negatively impact user experience and authenticity.

The Power of Trending Features: Music on TikTok

TikTok has taken the social media world by storm with its short-form videos and engaging content and one of the platform's most notable features is its integration of music.

Incorporating popular music into your TikTok videos can significantly enhance your social SEO efforts.

Just like Instagram, using trending music in your videos increases the chances of your content appearing in music-related searches and recommendations.

By leveraging popular songs and sounds, you can tap into existing trends and capture the attention of a wider audience.

Additionally, music can evoke emotions and create a memorable experience for viewers, enhancing your brand's visibility and engagement.

However, it's essential to choose music that aligns with your content and target audience to maintain authenticity.

Why Social SEO Matters

Now that we understand what social SEO is and how it differs across platforms, let's explore why it matters:

Improved Visibility:

  • By optimising your social media profiles and content, you increase your chances of appearing in search engine results.

  • This visibility helps potential customers discover your brand and engage with your content.

Enhanced Brand Awareness:

  • Social SEO allows you to expand your brand's reach and increase awareness among your target audience.

  • By consistently delivering valuable content, you can establish yourself as a thought leader in your industry and build trust with your audience.

Improved Engagement:

  • Social media platforms provide a space for direct interaction with your audience.

  • By implementing social SEO strategies, you can encourage engagement, such as likes, comments, and shares, which contribute to increased visibility and reach.

Targeted Traffic:

  • Social SEO enables you to attract highly relevant traffic to your website.

  • By optimising your social media profiles and content with keywords specific to your industry, you can attract users who are actively searching for products or services like yours.

Customer Insights:

  • Social media platforms offer valuable data and analytics that can provide insights into your target audience's preferences, interests, and behaviors.

  • By analysing this data, you can refine your social SEO strategy and create more targeted and personalised content.

Competitive Advantage:

  • Incorporating social SEO into your digital marketing strategy gives you a competitive edge.

  • By staying up-to-date with the latest trends, optimising your profiles, and consistently delivering valuable content, you can outshine your competitors and establish your brand as an industry leader.


In the ever-evolving digital landscape, social SEO has become a vital component of a comprehensive digital marketing strategy.

Research tells us that over 40% of 18-40 year olds now use social channels as their preferred search engine over other alternatives.

By optimising your social media profiles, content and interactions, you can enhance your brand's visibility, engage with your target audience, and drive organic traffic to your website.

Understanding the unique characteristics and strategies required for each social media platform allows you to tailor your approach and maximise results.

Remember, keywords play a crucial role in social SEO, just as they do in traditional SEO.

Incorporating relevant keywords into your social media profiles, posts, and hashtags improves your chances of appearing in search engine results and attracting targeted traffic.

Furthermore, leveraging trending features like music on Instagram and TikTok can significantly boost your social SEO efforts, allowing you to tap into existing trends and capture the attention of a wider audience.

Ultimately, social SEO matters because it enhances your brand's visibility, increases engagement, drives targeted traffic, provides valuable customer insights, and gives you a competitive advantage.

By embracing social SEO and staying informed about the latest trends and strategies, you can strengthen your online presence and connect with your audience in meaningful ways.

So, take the plunge into social SEO, explore the possibilities on different platforms, and watch your brand's online presence soar to new heights!

TWO Marketing

Are you ready to become the leading property, home, and garden business in your local area?

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But wait, there's more!

When you connect with us, you'll get:

  • A scheduled call to discuss how we can fuel the growth of your business.

  • Access to our amazing FREE resources designed to help you expand your business even further.

Don't miss out on this incredible opportunity to maximise your potential and stand out from the competition.

Reach out to us today and let's make your business soar to new heights!


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